Business talk and infographics

The human weaknesses in saving.

The initial situation: For Allianz Global Investors GmbH from Frankfurt, we developed various PowerPoint slides as an introduction to a presentation with the focus on “Saving”, which show the human weaknesses in this topic. Using American employees as an example, the slides explain that far too little is being saved for retirement provision.

Of 100% of American employees, only 33% have a company pension plan. Only 12% save enough to maintain the standard of living and only 0.5% save more than necessary.

The creative idea: Our goal was to create simple but attention-grabbing PowerPoint slides and animations for the presentation that would support the speaker and surprise the audience. The solution: a dramaturgical structure in four steps, visualized as attractive infographics. Since the cards are superimposed, the impression of an animation is created by “further clicking” even though the slides are not animated.

The agency’s services: Development of the visual concept, illustration of the map and the “Stickmen” in Illustrator, subsequent post-processing in Photoshop, adaptation of the slide master for the presentation.

The slides shown are an excerpt from the presentation.